Case Studies
Come take a look at some of our extremely successful SEO campaigns
The Coffee Bros
The Ask
The team at The Coffee Bros came to us requiring help with SEO for their affiliate blog. They are now receiving high amounts of affiliate sales and ad revenue through organic traffic.
What We Did
To start, we performed an SEO website audit. We identified a bunch of opportunities that we later implemented. These enhancements included an internal linking strategy, improving robots.txt, improving site structure, adding schema, adding the site to a CDN and creating an XML sitemap.
Once all these aspects were taken care of, we started developing a keyword plan to drive traffic to the site. Using our data-driven approach, we created a solid strategy that was ready to be put into place.
Next, we used our on-page optimisation technique to help the newly created content (with the keywords) rank above the competition. This included finding the optimal word length, adding elements that were key to the topic, creating SEO-friendly meta titles and descriptions and more.
Finally, we used our extensive network to build The Coffee Bros backlink profile. This was implemented naturally over several months.
The Results
As you can see, when we started The Coffee Bros, they had no clicks and hardly any impressions. Today, they’re getting over 2k clicks and converting the traffic into conversions through affiliate sales. Plus, ad revenue continues to rise.
Killer Copywriting
The Ask
Killer Copywriting had an all too familiar dilemma: not enough clients. Their budget was relatively small as they were a new start-up, so they weren’t sure if SEO was the best avenue.
What We Did
After taking into consideration Killer Copywriting’s budget constraints, we provided advice on technical enhancements, so they could implement the changes themselves to reduce costs.
These technical improvements ranged from improving speed through different techniques to understanding how to create rich results.
Alongside this, we used their SEO budget to create a keyword and on-page strategy. The agreed-upon approach was to list different “blog topic ideas” to increase exposure and encourage visitors to learn about Killer Copywriting’s services.
The Result
Although it took slightly longer than some of our SEO campaigns (due to no off-page methods being utilised), the outcome was high levels of consistent and relevant organic traffic.
But that’s not all. Killer Copywriting now receives high-quality leads because of the campaign, helping them generate thousands in revenue.
Onsite.fun
The Ask
Before Onsite came to us, they had already made great progress with their SEO strategy. However, they wanted to see what improvements could be done.
How We Helped
We got straight to work looking for keyword opportunities. We viewed competitors, looked at Onsite’s authority through our own internal ranking system and researched transactional keywords that would provide the greatest ROI.
After doing so, we then helped create topic ideas around the keywords identified. This helped to match search intent, allowing the content to rise above the rest.
The Results
The red arrow indicates when we started providing services to onsite.fun. In a short period of time, their organic search traffic doubled. Since then, their traffic has dipped somewhat as they’ve focused on other marketing channels. However, leads continue to pour in for the company.
