If you’re a builder, digital marketing may sound like a complicated way to attract new business, especially if you have a lot of work coming through referrals or job boards.
However, there are so many opportunities that come from running a digital marketing campaign, so it’s in your best interest to learn what options are available.
Your Main Digital Marketing Options As A Builder
There are three primary digital marketing techniques:
- Social Media
- SEO (search engine optimisation)
- PPC (pay-per-click)
Social Media
84% of individuals in the United Kingdom use social media regularly, which equates to 57.1 million people.
The sheer volume of users on these different platforms allows you to find high-quality leads for your business.
Obviously, you’ll need to conduct research to find which platform your target audience is on. But once you’ve figured that out, there are a bunch of useful guides online to help you run a successful social media marketing campaign.
SEO (search engine optimisation)
If you have a website, keep reading. If not, you may want to skip this one (unless you plan on creating a site).
SEO is the process of making your website rank high in search engine result pages (SERPs). By doing so, searchers can type in keywords that are linked to the services you offer and find your website when Google (or other search engines) shows them all the different results.
Now, you need to know that SEO is a slow process. It can take a few weeks or months before you start seeing results. Plus, there are over 200 ranking factors that influence where your website shows up in search result pages – a lot to learn when running a business.
You do always have the option of turning to an agency or freelancer, but it will cost you.
PPC (pay-per-click)
Another option you have that’s widely used is PPC. It’s a simple concept: you pay each time someone clicks on the ad you have running.
Again, you’ll have to do some research to find out what type of ad you want to run, whether it’s a social media ad, Google ad, Bing ad or something else.
In a lot of cases, PPC is seen as a quick way to get leads over the other choices. However, it can be really expensive. This is because you’ll be competing against your competitors for the attention of your target audience, leading to high costs for each click you get.
The key is to implement a well-thought-out campaign and go from there. If you got sales coming in, then the associated costs of this method won’t matter as much (as long as it’s viable).
Ending Thoughts
There are a few avenues that you can go down when creating a digital marketing campaign for your construction business.
If you have the time, dive right in! Otherwise, reach out to a professional to help you. At SEO Luton, we exclusively work on SEO, so if that’s something you’re interested in, contact us today!