How To Build Backlinks Without Paying For Them? 3 Great Options

How To Build Backlinks Without Paying For Them?

Whenever the word “backlinks” is brought up, you can almost feel the tension in the air between SEO specialists. 

This is because Google likes to safeguard its ranking algorithm. As a result, there are a lot of opposing views on how effective backlinks truly are. 

With all that being said, if you believe in the power of backlinks, we’ve created this guide to help you build them without paying. 

Let’s take a look.

Blogger Outreach

One of the options you have available is blogger outreach. You can contact websites that are related to your niche to see if they would be interested in free content creation. 

By doing so, you can create the content that they want while adding a natural backlink to your website. 

It’s a win, win situation!

You will run into sites that will still ask you to pay to post content; however, if you put in the time to reach out to a large selection, you will find sites that will be more than happy with your proposal. 


Although directories don’t provide as much value as other sites (in our opinion), there are plenty that will let you create a profile and put your website URL on them. 

This method is pretty good if you’re a local business, as it helps search engines to validate your location. 

A quick search of “business directories” will be a good place to start for this method. All that’s left for you to do is complete the sign-up process and add your website. 

Similar to the first option, there will be some directories that will make you pay a fee before they let you add your site. So keep an eye out for this before completing the sign-up process. 

Comment Sections

Social engagement is so important for a lot of websites, and it creates a great opportunity to acquire more backlinks. 

Try finding sites that operate in your niche or wider industry and commenting on posts they’ve created. 

Now, you’ll need to be careful here. Don’t go inputting your website into every comment section without it relating to the subject matter – otherwise, your comment will likely be deleted. 

So take your time and try adding your website to the comment sections only when it’s relevant. If it isn’t, move on to the next one!


Hopefully, we’ve helped answer: how to build backlinks without paying for them? Yes, you will need to put in some time and effort, but you won’t have to physically pay for the links in the approaches listed above. 

Don’t have the time to build backlinks? Why not get in touch to see how we can help you? Obviously, we’re not free, but you may save more than wasting your valuable time. And as the famous saying goes “Time is money, friend!”