SEO can be tricky business for beginners, especially when there are other business matters to attend to.
That’s why we’ve created this straight-to-the-point guide to help you. This way, you can go from asking, “How to improve page rank?” to “How can I effectively manage all these new SEO leads?”
Let’s begin.
Content That Focuses On User Intent
The first thing you need to know about search engines is that their algorithm is designed to show searchers information that best answers their questions.
So you’ll need to create content that relates to the keywords you’re using (we’ll talk more about keywords below).
Far too often, we see websites trying to target keywords that have absolutely no relation to their niche. For example, if we, an SEO agency, started blogging about bizarre medical topics and tried to put a twist on the topic to somehow relate to our industry, then we’re not going to show up in search results – medical websites answering the user’s intent will!
You may be wondering why this scenario is oddly specific. Well, in all honesty, we’ve seen an agency try to do exactly that. Surprising that they had almost no organic traffic, right? Nope!
Website Speed
No one likes a slow website, including search engines. That’s why it’s imperative for you to have a fast-loading site. Otherwise, visitors will get irritated by waiting and end up going to a competitor’s site instead – and search engines will take this into account when ranking your web page.
Keywords
Making content is only half the battle. You’ll need to target suitable keywords to show up. There are various tools that can help you find suitable ones; however, you may have to spend some money on the best ones.
Options include:
There are definitely other options out there, but for the purpose of this blog, we’ve listed the top 3 that are seen as SEO industry leaders.
Backlinks
Within the SEO community, backlinks are commonly agreed upon as one of the most important ranking factors. So, when you’re trying to figure out how to improve page rank, you are going to want to listen to this part.
If you are unaware of what backlinks are, they’re links placed on other sites that link to yours. Pretty simple, right?
Google and other search engines use backlinks as a way to measure how reputable a site is. Good quality backlinks can then help push pages to the top of search result pages.
However, before you go trying to create backlinks on any websites that allow them, listen to this next part carefully. Sites, such as social media platforms and directories, won’t provide much value. This is because search engines know that anyone can create profiles and start placing links to websites.
Therefore, the best places to get backlinks (in our opinion) are from bloggers and news websites. Many use this method because of its great results, although it can be expensive.
To Sum Up
There’s a lot to do when trying to improve page rank. If you are stuck in murky waters without an idea which way to head, we’re happy to be your beacon of light! Contact us today for more info.