Tracking and measuring SEO results is something that many people neglect when it comes to SEO, but it is one of the most important things you can do.
First things first, let’s define our terms. SEO, or search engine optimization, is (just as the name suggests) the process of optimising your website and content to improve visibility and rankings in search engine results pages (SERPs). That makes sense, right?
However, many people are probably wondering, ‘But how do I know if my SEO efforts are paying off, or is everything I doing all in vain?’
Well, my friend, that’s where tracking and measuring come in.
Tracking and Measuring SEO Results: What You Need to Know
Tracking your SEO efforts helps with a lot of things, mainly allowing you to monitor your progress, identify which areas can be improved and helping to adjust your strategies accordingly.
Monitoring, on the other hand, is great for seeing the true impact of your efforts on your website’s traffic, rankings and other important metrics.
But how do you track and measure SEO results accurately?
Create Clear Goals and Objectives First
Before we get onto anything else, you must first create clear goals and objectives for SEO. Do you want to improve your website’s ranking for certain keywords relevant to your niche? What about increasing organic traffic?
Whatever goals you choose, it’s always a good idea to make sure they include three features: specific, measurable and realistic.
After you’ve got these goals, it’s time to track the progress. This can be done with a whole host of tools. One such tool is Google Analytics, which allows you to monitor your website’s traffic, bounce rate and other key metrics. On top of this, you can also use tools like Ahrefs or Semrush to track your keyword rankings and backlink profile.
Now it’s time to measure your results. This is where you get to see all the fruits of the labour you worked hard towards. Depending on your specific goals, you’ll want to focus on certain metrics, such as website traffic, rankings for certain keywords, etc. After you’ve got this information, you can use the data you’ve collected to identify areas that can be improved and adjust the strategy accordingly.
But that’s not all. One thing you can’t forget to track is your competitors’ SEO efforts. By looking at their rankings, backlinks and content, you can gain valuable knowledge into what’s working for them, allowing you to possibly implement these tactics for more SEO success.
Track and Measure Your SEO Success Today!
All in all, tracking and measuring your SEO results may not be one of the most fun activities, but it’s a crucial step when it comes to improving your website’s visibility and driving more organic traffic. So, go ahead and use this information to get your website ranking high!
If you want help in getting your website to the top, our SEO Luton experts can help! With many years of experience getting websites of all shapes and sizes to position 1, we know just how to supercharge your SEO performance. Contact us today for more information.