For many businesses expanding their marketing efforts, finding a way to get organic traffic is extremely important. But is SEO an organic way of attracting traffic? Read on to find out all the answers you’re looking for.
First Things First, What Exactly is SEO?
In short, SEO is a process of optimising your website so that it ranks high in search engine result pages (SERPs). The benefit of this is that it can lead to an increase in traffic to your website, which results in more leads, more sales and more revenue.
What Is Organic Traffic?
However, before we get into the answer to our main question, let’s first answer this: what is organic traffic?
When talking about SEO, organic traffic is the visitors that arrive at your website as a result of unpaid search engine results. This means that these people find your website by simply searching through Google and not through any other form of paid advertising.
So, now let’s answer the question you’ve been waiting for.
Is SEO an Organic Way of Attracting Traffic?
Of course! SEO is all about optimising your website to make it attractive to the eyes of the search engine algorithm, which can lead to much higher rankings and more organic traffic.
However, it’s not only about optimising your website to look good in front of search engines; it’s also about your users. Creating a website that has a high UX (user experience) along with valuable content will all go a long way in attracting more visitors to your website, ensuring that they keep coming back for more.
Utilise a Long Term Strategy
When wanting to gain traffic organically, you need a long-term strategy. It’s quite different to paid advertising, in which the benefits stop as soon as you stop paying; with SEO, the benefit will be gained for a long time.
However, in order to do so you need to be continuously optimising your website and creating great content to build up a large following of potential customers who will want to visit your website time and time again.
Although it can be difficult sometimes, with SEO taking a long time to see results, the benefits are massive.
To Wrap Up
So, is SEO an organic way of attracting traffic? Of course! By optimising your website for search engines like Google you can attract more and more visitors to your site and keep them coming back for more.
At SEO Luton, we can provide you with top-quality SEO services to get your website to the top of the search results, providing you with more leads and clients than ever before!