It’s no secret that small businesses have tight marketing budgets. Every penny must be used wisely; otherwise, it’s a recipe for disaster.
If this sounds familiar, you’ve come to the right place! We’re here to talk about how expensive SEO really is and if it’s worth using to attract customers rather than other tactics.
Costs Associated With SEO
Compared with other marketing campaigns, SEO is generally considered less expensive.
On one hand, you can spend thousands upon thousands on different SEO enhancements and content, helping you to rank high for competitive search terms.
On the other hand, you can spend a lot less implementing an SEO strategy that has been tailored for a small business, which looks to target less competitive keywords.
Our SEO plans do exactly that and start from just £100 per month, click here to look at what we offer.
Is SEO Actually Worth Doing?
According to Moz, who is one of the leading authorities in the SEO world, the average return on investment (ROI) is £2.28 for every 83p spent (converted to sterling from dollars on the day this was written).
This shows that, on average, SEO is absolutely worth considering. However, you must keep in mind that the type of industry your business operates in will determine how successful an SEO campaign truly is. Plus, who is running the campaign will also play a major factor.
Another thing to factor into the equation is how long an SEO campaign takes to bring in results. Other digital marketing campaigns, such as PPC and social media advertising, are known to bring leads quicker; however, they can be very costly, especially at the beginning.
SEO campaigns can take a few months before things start to take off, and this can sometimes be longer for new websites, as credibility must be built before search engines start to trust them.
Search engine optimisation is an interesting choice that has so much potential to offer. The strategy is known to provide consistent leads alongside an amazing ROI. Although, results do not happen overnight.
It takes time to get into full swing, so businesses, like yours, must be aware of this factor before deciding to give it a go.