Mobile SEO is the practice of improving and optimising your content to achieve improved ranking results for your web pages on mobile phones. And with more and more people using mobile phones, this has never been more important. So let’s get cracking in answering the question: what is mobile SEO?
WHAT IS MOBILE SEO?
As we’ve just explained, mobile SEO is the process of optimising your website to ensure its compatibility, usability and visibility on mobile devices is top-notch. It involves implementing techniques to enhance the user experience, increase mobile website speed and improve mobile search rankings.
WHAT IS THE IMPORTANCE OF MOBILE SEO?
There are tons of great advantages to actioning mobile SEO that will aid your website in becoming successful.
Let’s take a look at the three biggest advantages it brings:
MOBILE FIRST INDEXING
Google has recently shifted to mobile-first indexing, which basically means that if you have a mobile version of your website, you will be prioritised for indexing and ranking higher. Because of this, having a mobile-friendly site is quite important for improving your visibility on search engines.
IMPROVING USER EXPERIENCE
Those who use mobiles have different needs when compared to desktop users. By optimising your website for mobiles, you can enhance the user experience, which is vital for higher engagement, lower bounce rates, better conversions and search visibility.
WHAT ARE THE BEST PRACTICES FOR IMPROVING MOBILE SEO?
Now you know the benefits of mobile SEO, let’s find out the best practices for improving mobile SEO on your website.
MOBILE PAGE SPEED
Improving your page speed is vital for reducing bounce rates. You can do this by optimising your images, using caching techniques and minimising server response time.
Use PageSpeed Insights and Google Search Console to analyse your mobile performance and identify any potential issues with your mobile SEO.
MOBILE FRIENDLY CONTENT
It’s important to create easy-to-read content that perfectly suits mobile phone screens. Try to reduce any large paragraphs, use bullet points when necessary and add images to keep it readable without it straining the eyes of your users.
Another good thing to implement is mobile-friendly navigation. Make sure that your menus are mobile-friendly and that it is easy to navigate around your site on a mobile.
All in all, mobile SEO is essential for any business that wants to rank high on Google or any other search engine. By using these best practices highlighted above, you can improve user experience, search visibility and conversions.