When it comes to SEO, keyword research is massively important. In short, it helps you find the keywords that are best to target in order to rank the highest and gain the most reach from your blog posts or website pages.
However, before we get into the nitty gritty of keyword research, let’s first recap: what is SEO?
What is SEO?
For those not in the know, SEO (short for search engine optimisation) is the practice of improving the quality and quantity of traffic to your website through search engines. All in all, it’s basically about making your website more visible to people searching for relevant information or even products/services online.
Why is Keyword Research Necessary for SEO?
Keywords are the words and phrases that every one types into search engines when they’re looking for something they want. By researching and analysing these very keywords, you can accurately determine what your target audience is searching for and provide content that more accurately meets their needs.
So, let’s say, for example, that you own a DIY shop and you want to improve your online presence. When you conduct keyword research, you will probably find that people are searching for terms such as ‘best power drills’ or ‘which nails should I use?’
Armed with this information, you can create content that best caters to these specific searches (such as blog posts and product descriptions, for instance). You can then optimise the content using these very keywords to improve your chance of showing up in search results.
Looking At Keywords Competitiveness
Although finding the right keywords are important, you also need to consider the competition. If everyone is targeting exactly the same keywords, it can be exceedingly difficult to stand out from the crowd. This is especially the case for short-tail keywords with one or two words.
And that’s where long tail keywords come in to swoop in and save the day. These are longer, more specific and relevant phrases that people are searching for – and they come with the benefit of not being as competitive!
By targeting these less competitive keywords, you can attract traffic to your website, but with less effort and less cost to you.
Easy, right?
Know Your Audience
Another benefit of keyword research is the fact that it can help you with understanding your audience more thoroughly. By analysing the keywords they search for, you can find out what they really need, what they struggle with and much more. All of this information can then be used to create relevant content that not only helps them but also increases organic traffic to your website.
Use Keyword Research Today!
All in all, keyword research is a vital component of SEO success. By knowing what your audience searches for and providing great content that they will enjoy along the way, you can vastly improve your online visibility, attract more traffic to your site, and most of all, gain more leads.
So, don’t skimp out on long hours looking for different keywords, and get researching today to ensure your SEO strategy is a success!
How SEO Luton Can Help
If you’re interested in advice for improving your SEO strategy or just need someone to save you time on keyword research, our SEO Luton experts are more than happy to assist you. Contact us today for more information.
We’ll be happy to help!